BERKLEY GIRL FEATURED IN THE MARCH 2011 ISSUE OF:

Stores for NYC tweens

A mom and her two daughters tour popular city boutiques. Shopping with girls of a certain age can be tricky. Take mine, for example—Isabel, 12, and Fiona, 10. They read Girls' Life and glance at People, but haven't a clue yet that Teen Vogue exists. They're itching to leave the sequins of the Children's Place behind, but aren't nearly ready to slip into Bebe's short designs. To split the difference, we visited four city shops to find out what's hot—and appropriate—for my future fashionistas. …

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2009 Zagat NYC Shopping Guide rates Berkley Girl "Excellent"!

"Great concept, great service, great products" gush groupies hooked on this Uptown pair, which stays wired into the latest tween "trends" by running frequent focus groups with local kids; girls go to town rifling through the racks of "cute" Monkey Wear party frocks, 7 for All Mankind jeans and "super-soft cotton" tees from labels like Splendid and Lemon, while their purse string-holding parents appreciate the "no-pressure" approach of the "sweet salesgirls."  (view as PDF)
— Zagat Survey: New York City Shopping 2009/10

• Check out Berkley Girl featured in New York Magazine's Holiday Gift Guide 2009!
• Berkley Girl featured in Time Out New York Kids, October 2009
• Berkley Girl featured on Tadashop, September 2009
• Voted New York Magazine's "Best Teens and Tweens Store" 2007!

Tween-friendly to the nth degree, this "so-cool-to-shop" West 70s boutique and new East 70s sidekick outifts trendy girls from head to toe; stacks of kicky T-shirts are flanked by racks of funky togs from labels like Monkey Wear, Ralph Lauren, Riley and Tussuto, with novelty handbags, barrettes and accessories stashed on the shelves above.
— Zagat Survey / New York City Shopping (2005)

• Berkley Girl featured on MasterCard's Priceless.com (PDF)
• Berkley Girl featured on Uppereast.com (PDF)
• Berkley Girl featured in Time Out New York Kids magazine (PDF)
• Berkley Girl featured in Zagat Survey 2006 New York City shopping guide review (PDF)
• Berkley Girl featured in In New York Magazine (PDF)
• Berkley Girl featured in InStyle, July 2005
• Berkley Girl featured in Where to Wear 2005 — The Insider's Guide to New York Shopping
• Berkley Girl featured in Journal du Textile, June 2004 (in French)
• Berkley Girl featured in New York Daily News, March 2004
• Berkley Girl featured in Children's Business, March 2004
• Berkley Girl featured in New York Newsday

Berkley Girl: This Upper West Side shop has been 'tween central since it opened last year. Thanks to input from focus groups and steady clients, Berkley Girl knows what a girl wants, from Riley miniskirts to a hand-picked selection of special-occasion clothes by brands like Donna Ricco, Tessuto and Un Deux Trois. Located at 410 Columbus Ave.
— Daily News "Visit Us" section (Nov 16, 2003)